Privacy poicy

This Privacy Policy outlines how COUTURECHARM, including any affiliates or group companies (hereinafter collectively referred to as “Company”), collects, stores, and uses information or data provided by you in relation to your access and/or use of the website [https://www.couturecharm.in] (hereinafter referred to as “Website”) and the transactions of any product offered on or through the Website, including Women’s Ethnic Wear ("Products"), and the platform for the sale and purchase of Products and/or other services provided on the Website or Company’s other platforms (hereinafter referred to as “Services”).

This Privacy Policy must be read together with the Terms of Use available at [https://www.couturecharm.in/pages/privacy-policy]. Your use of the Website and Services is subject to your acceptance of this Privacy Policy and the Terms of Use. By accessing and/or using the Website and/or Services, you affirm that you are above 18 years of age and competent to enter into legally binding contracts. Your continued use of the Website and/or Services implies your consent to the collection, storage, and usage of your information as outlined in this Privacy Policy.

Collection of Information: The Company may collect the following information and data ("Your Information") based on your use of the Website and/or Services:

  • Name
  • Phone number
  • Address
  • Email ID
  • Age
  • Gender
  • Location
  • Language
  • Shopping interests and preferences
  • Date of birth
  • PAN
  • GST number
  • Government-issued ID cards/number
  • Know-Your-Customer (KYC) details
  • Browsing history, including URLs visited before and after your visit to the website
  • Buying behavior

The Company may also utilize third-party payment gateway systems, and information provided to such third parties is governed by their respective terms of service and privacy policies, with the Company not storing, processing, or collecting such information without your explicit consent.

Use of Information: Your Information collected by the Company will be stored and used for the following purposes:

  • Processing orders and purchases of Products and providing related services such as order delivery
  • Offering relevant Products and Services, suggesting and advertising products and services tailored to you, and sending targeted communications
  • Monitoring, improving, and troubleshooting Products and Services
  • Resolving user complaints, including those related to faulty/defective products and payment disputes
  • Processing information and documents, including financial or other sensitive personal information
  • Storing information, documents, and data provided by you to enhance algorithms and optimize Products and Services
  • Operating, providing, or improving the Website and Services, as well as developing new technologies and services
  • Researching users' demographics, interests, and behavior for better understanding and service

The Company does not retain Your Information for longer than necessary and may use cookies as detailed in the Cookie Policy below.

Cookie Policy: Similar to most websites, the Company uses cookies to gather information when you access or browse the Website. Cookies, pixels, and tags are employed for various purposes, including authentication, security, insights measurement, improving features and services, evaluating and improving performance, analytics and research, and advertising. The Company utilizes third-party partners like Google Analytics and Facebook Pixel for marketing and analytical purposes. You can manage cookie storage settings on your computer through your web browser but disabling certain cookies may affect your access to the Website or Services.

Consent: By accessing and/or using the Website and/or Services, you provide consent to the collection, storage, and usage of Your Information as outlined in this Privacy Policy. Withdrawal of consent may be communicated to info@couturecharm.com, but note that it may impact the Company's ability to provide Services to you.

You have the right to access, correct, and update your personal information directly through the functionalities provided on the Platform. Requests related to Your Information can be directed to info@couturecharm.com.

Disclosure and Transfer of Information: The Company may disclose or transfer Your Information to third parties, including marketing agencies and service providers, without your consent if required by applicable law or government order for verification, prevention, detection, or investigation purposes.

In the event of a merger, acquisition, or restructuring, the Company may share/sell your personal information with the involved business entity, which will be governed by the new entity's privacy policy.

Security: The Company employs industry-standard security practices and procedures, following International Standard IS/ISO/IEC 27001. While efforts are made to ensure the security of Your Information, complete security cannot be guaranteed. The Company will notify you of any security breaches affecting Your Information as soon as reasonably possible.

Changes to the Privacy Policy: The Company reserves the right to update or modify this Privacy Policy at any time, with changes deemed effective upon reflecting on [https://www.couturecharm.in/pages/privacy-policy]. Users are advised to periodically check this Privacy Policy for updates. Your information will be governed by the Privacy Policy applicable at the time of collection, storage, processing, or other use.

For any inquiries or concerns related to this Privacy Policy, you may contact info@couturecharm.com .